SunMagic® Vintage Lavender Coneflower (Echinacea)

(Coneflower) Cool lavender-pink tones bring a softer side to the summer garden with Echinacea SUNMAGIC® Vintage Lavender. Its lavender-pink petals fan out around a raised, textured center, giving the flowers the familiar coneflower form with a beautiful twist in color. Blooming from mid to late summer, the flowers rise above green foliage on sturdy stems and blend effortlessly with both bold and pastel garden palettes.

Give this perennial plenty of full sun and it will reward you with an impressive summer display. Hardy in USDA Zones 4–9, it grows approximately 18–24 inches tall and 18–24 inches wide. Its compact habit makes it a natural fit along garden borders, tucked between other perennials, planted in groups, or added to cottage and pollinator gardens. SUNMAGIC® Vintage Lavender pairs especially well with white, pink, deep purple, and yellow flowers.

Summer blooms provide an inviting stop for bees and butterflies, bringing additional movement and interest to the garden. Instead of removing every faded flower, allow a few seed heads to remain for finches to discover later in the season. Coneflowers are not a preferred food source for deer, helping make them a useful choice for deer-prone landscapes.

For fresh-picked garden bouquets, the strong stems and long-lasting blooms make this Echinacea an excellent cut flower. Its heritage comes from Echinacea purpurea, a perennial native to North America. Beautiful color, pollinator appeal, and an easy-growing nature make SUNMAGIC® Vintage Lavender a lovely addition to sunny landscapes.