SunMagic® Vintage Ruby Coneflower (Echinacea)

(Coneflower) Deep, jewel-toned color gives Echinacea SUNMAGIC® Vintage Ruby a dramatic presence in the summer garden. Rich ruby-colored petals surround a prominent central cone, creating a bold look that mixes beautifully with ornamental grasses and other summer-blooming perennials. Its upright stems rise above the green foliage, keeping the flowers on full display from mid to late summer.

For the best show of flowers, choose a location with full sun. This hardy perennial grows well in USDA Zones 4–9 and matures to approximately 18–24 inches tall and 18–24 inches wide. Its manageable size makes it a versatile choice for mixed borders, cottage-style gardens, pollinator plantings, and mass plantings. Try pairing its deep ruby tones with white, yellow, or soft pink flowers for beautiful contrast.

Bees and butterflies are frequent visitors to the blooms, adding even more life to the summer landscape. Later, the dried cones can be left standing as a natural food source for finches. Its resistance to deer browsing is another welcome feature for gardeners looking for plants that are less appealing to deer.

Don't hesitate to snip a few blooms for the vase! SUNMAGIC® Vintage Ruby makes an excellent cut flower, with sturdy stems that work beautifully in fresh arrangements. This cultivated selection has its roots in North American native Echinacea purpurea. Bold color and dependable perennial performance make SUNMAGIC® Vintage Ruby an exciting choice for sunny landscapes.