With its season-long colorful display of daisy-like flowers, Echinacea is the perfect perennial for sunny locations. The striking, colorful, and fragrant flowers have a prominent central cone held high on sturdy stems. Recent breeding efforts have resulted in an ever expanding range of flower colors, blooming characteristics, and plant habits. They produce masses of eye-catching blossoms in the mid-summer that last through the remainder of the growing season. Today’s cultivars produce a wide range of flower colorations consisting of various hues of magenta, orange, pink, purple, white, and yellow. There are also numerous flower types available including single, double, quilled, or cultivars with bi-color blooms or petals that changes color over time. Breeding breakthroughs will surely continue the demand for these very popular garden perennials.